Best Japanese Eyeliners (Top7)

Photo credit: Hair photo created by valuavitaly – www.freepik.com

—-Table of contents—-
1. LUNASOL “Secret Shaper for Eyes”
2. Heroin Make “Smooth Liquid Eyeliner Super Keep”
3. msh “Love Liner Liquid Eyeliner R3”
4. UZU BY FLOWFUSHI “EYE OPENING LINER”
5. dejavu “Lasting Fine Cream Pencil”
6. KATE “Double Line Expert”
7. CANMAKE “Creamy Touch Liner”

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Reasonable (so called petit-price in Japanese) eyeliners tend to be popular in Japan as there are many petit-price high-quality eyeliners in Japan. LUNASOL’s Secret Shaper for Eyes series is, however, beloved by women in a wide range of age groups.

These are creamy pencil eyeliners, but they don’t get smudged and they last long. Also, they are easy to draw lines because of their superb firmness. Since these are cream eyeliners, they make you look tender while liquid eyeliners make you look sharp. The colors “01 Brown Neroli” and “04 Olive Leaf” seem popular. 

● Price: 3,020 yen (tax included)

● Official website: LUNASOL

● Official shop on Rakuten Ichiba: LUNASOL 楽天市場

● Search term: ルナソル シークレットシェイパーフォーアイズ

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 5 colors

– 01 Brown Neroli – 02 Malty Brown – 03 Velvet Ruby – 04 Olive Leaf – 05 Charcoal Shade

Photo credit: https://www.kanebo-cosmetics.jp/lunasol/product/

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As introduced in this page (“Best Japanese Mascaras & Mascara Primers”), Heroin Make has many outstanding cosmetic products especially for eyes.

As the catchphrase of this series “It won’t get removed, even if you cry. You have to be beautiful even when you are crying”, these eyeliners are acknowledged by the fact that they are perfectly water-proof. The eyeliners won’t run by sebum, water and sweat, but they can be removed by hot water easily.

In addition, the point of the brush is just 0.1mm! They are very easy to draw lines. My favorite color is “02 Bitter brown” as it makes me look tender and it matches brown eyeshadows.

● Price: 1,100 yen (tax included)

● Official website: Heroin Make

● Search term: ヒロインメイク スムースリキッドアイライナー スーパーキープ

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 3 colors

Photo credit: https://www.isehan.co.jp/heroine/product/

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msh’s “Love Liner” series have been beloved for more than 10 years, and more than 5 million eyeliners from the series has been sold. “Love Liner Liquid Eyeliner R3” is a renewed series which was released in 2019.

The biggest reason why these are the long-selling products is that they are easy to use due to their thin hair of brush, and that beauty ingredients are included in the eyeliners. Furthermore, it doesn’t make pigmentation happen because no dye is included. 

I would like to recommend the color “Greige” for those who are looking for an eyeliner in colors other than black and brown. It’s perfectly gray though it’s named greige.

● Price: 1,760 yen (tax included)

● Official website: msh

● Search term: msh ラブライナーリキッド アイライナー

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 5 colors

(From left to right in the picture) – Black – Dark Brown – Brown – Milk brown – Greige

Photo credit: https://www.msh-labo.com/c/loveliner/

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Surprisingly, UZU’s “Eye Opening Liner” series has 13 colors! The ordinary colors such as black and brown are popular, but this series is recommended for those who like makeup with non-ordinary colors, such as pink, blue and purple.

What is special about this series is not only the abundant color options but also its quality. They don’t get smudged by sebum, water and sweat, and the brush is not too soft, but it’s just the right firmness. I guess these eyeliners can be used as face paint, for example for halloween, as well as for makeup.

● Price: 1,650 yen (tax included)

● Official website: UZU BY FLOWFUSHI

● Official shop on Rakuten Ichiba: UZU BY FLOWFUSHI 公式

● Search term: ウズ アイオープニングライナー

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 13 colors

Photo credit: https://www.uz.team/jp/eyeopeningliner/

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dejavu’s eye makeup products are quite beloved and reliable. This series has more than 4,000 product reviews on one of the biggest Japanese review sites, @cosme.

Though these are creamy eyeliners, they are designed to prevent the lines from getting smudged by sebum, water and sweat, and they don’t get smudged even by rubbing. Therefore, delicate lines will last long. Also, the point of the pencil is super thin, 0.65mm! (There are many thin brush eyeliners, but there are few thin pencil eyeliners.) The core of the pencil is kind of soft, but it doesn’t get broken easily. 

The purple colors “mauve brown” and “cassis brown” are popular as well as the ordinary colors.

● Price: 1,320 yen (tax included)

● Official website: dejavu

● Search term: デジャヴュ ラスティンファイン クリームペンシル

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 6 colors + seasonal colors

Photo credit: https://www.dejavu-net.jp/items/eyeliner/

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KATE’s eyeliners are also long-selling products, and they are popular among people of all ages.

This series “Double Line Expert” has only one color “brown”, but it is highly rated on one of the biggest Japanese review sites, @cosme. It is said that this eyeliner is best suited for naturally drawing lines to make eye bags as well as using it as an eyeliner. This eyeliner and muted-color eyeshadows will make perfect eye bags. 

This is a picture from KATE’s official website, and it shows how to use this eyeliner. You can arrange the look of your eyes as you wish, and no plastic surgery would be needed thanks to this eyeliner.

Photo credit: https://www.nomorerules.net/all_products/

● Price: 935 yen (tax included)

● Official website: KATE

● Search term: ケイト ダブルラインエキスパート

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: One color (brown)

Photo credit: https://www.nomorerules.net/all_products/

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CANMAKE’s “Creamy Touch Liner” series has a good reputation that it is easy to use regardless of its reasonable price. It has more than 3,500 product reviews on one of the biggest Japanese review sites, @cosme, and it is highly rated.

I would like to recommend this series for those who are looking for a reasonable but satisfactory eyeliner. This series has 6 colors, and there are unique colors other than black and brown. Don’t worry, though the price is low, it doesn’t get smudged like the other eyeliners once it gets dried. This can be used to fill the gap between eyelashes, too.

● Price: 715 yen (tax included)

● Official website: CANMAKE

● Search term: キャンメイク クリーミータッチライナー

● Rating on one of the biggest Japanese review sites: @cosme

● Color options: 6 colors

(From the left to right in the picture below) – 01 deep black – 02 medium brown - 03 dark brown - 04 garnet burgundy - 05 bitter caramel - 06 foggy plum

Photo credit: https://www.canmake.com/item/