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1. 4 ways to purchase Japanese products
2. Good point and bad point of each way
3. Recommended way ①
4. Recommended way ②
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You might be wondering what is the best way to purchase Japanese products. In particular, we need to make the most of online shopping now as we cannot travel around the world due to COVID-19. Actually, I’m using foreign countries’ online shops as well as Japanese shops more than ever.
I believe there are many people around the world who value Japanese products, and I don’t want them to give up obtaining what they want in this (COVID-19) situation.
Possible ways to get a Japanese product are as follows:
- Purchase it at your country’s local store (if available)
- Use a proxy shopping services
- Find an online shop which ships internationally
- Purchase it on a Japanese online shop (or e-commerce site) by yourself and use a forwarding service

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All of the ways have good points and bad points. Find the most suitable way for you by considering both pros and cons.
Pros | Cons |
1. Purchase it at your country’s local store (if available) | |
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2. Use a proxy shopping services | |
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3. Find an online shop which ships internationally | |
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4. Purchase it on a Japanese online shop (or e-commerce site) by yourself and use a forwarding service | |
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I don’t like to pay extra charges and I do what I can do by myself, I prefer the ways #3 (Find an online shop which ships internationally) and #4.
As for #3, ebay is one of the best choices since lots of popular Japanese products are put on sale. Home appliances, household beauty appliances, cosmetics, and skincare products are available on ebay. Please see this page for popular Japanese products on ebay.
If you are looking for a specific product, it would be a good way to purchase it directly from the manufacturer, but not every manufacturer ships internationally.
For this reason, e-commerce websites or auction websites are more practical.
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Since I put a high priority on the price when I purchase something, I like the way #4 (Purchase it on a Japanese online shop (or e-commerce site) by yourself and use a forwarding service) which enables us to shop at the price set for local people. Please see this page (“International Package Forwarding Services”) for how forwarding services work.
The reason that I recommend Rakuten Ichiba among other Japanese e-commerce services is that Rakuten has a forwarding service (“Rakuten Global Express”) which forwards packages bought on Rakuten Ichiba or other online shopping sites to people living outside of Japan. Furthermore, Rakuten Ichiba automatically transfers your purchase information to Rakuten Global Express once you set it, so you can easily arrange the delivery.
Also, I would like everyone to know that shopping on Rakuten Ichiba is not difficult since the ordering pages are translated into English though product detail pages remain in Japanese.
Popular Japanese products are introduced on this website, and most of the pages have links to the product detail pages on Rakuten Ichiba like the picture below so that you can save the trouble of finding the products on Rakuten Ichiba by yourself.
Please see the pages linked below for further information on Rakuten Ichiba and Rakuten Global Express.