Japanese Popular Skincare Brands

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Japanese skincare brandsPhoto credit: Beauty photo created by freepik – www.freepik.com

This page introduces Japanese best skincare brands. There are many skincare brands in Japan which are acknowledged even overseas, and I want more people to know Japanese high-quality skincare products.

Hope this page will be useful for those who are interested in Japanese skincare items and looking for a brand suited for their skin problems.

Japanese Popular Skincare Brands

1. ALBION (アルビオン)
2. HAKU (ハク)
3. KANEBO (カネボウ)
4. IPSA (イプサ)
5. TAKAMI (タカミ)
6. SOFINA (ソフィーナ)
7. ASTALIFT (アスタリフト)
8. NOV (ノブ)
9. SEKKISEI (雪肌精)
10. Obagi (オバジ)
11. ACSEINE (アクセーヌ)
12. ELIXIR(エリクシール)
13. Curél (キュレル)
14. ORBIS (オルビス)
15. MINON (ミノン)
16. Carté (カルテ)
17. AQUQ LABEL (アクアレーベル)

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ALBION (アルビオン)

ALBION is one of the KOSE’s skincare product brands and its luxury line, which has been beloved for more than 45 years. ALBION is focusing on raw materials, and it uses only the carefully selected and contracted raw materials.

The products from Skin Conditioner Series has been awarded as the best skincare products many times. The products are effective in making skin clear and transparent, preventing pimples, and protecting from any skin problems. Flora Drip Series is the richer series which includes beauty ingredients abundantly.

● Official website: ALBION (eng)
● ALBION’s page on one of the biggest Japanese review sites: @cosme

Skin lotion (Skin Conditioner Series) (160ml):

You can purchase it here! >>> Rakuten Ichiba

 

Skin lotion (Flora Drip Series) (80ml):

You can purchase it here! >>> Rakuten Ichiba

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HAKU (ハク)

HAKU is one of the SHISEIDO’s skincare brands, which is focusing on skin brightening effect. HAKU’s products are designed to prevent spots and freckles and to brighten skin tone, and therefore HAKU is popular especially among women over 30s.

There are many product reviews on one of the biggest Japanese review sites, @cosmewhich say the skin tone has been lighten up by continuously using HAKU’s products.

● Official website: SHISEIDO HAKU (eng)
● HAKU’s page on one of the biggest Japanese review sites: @cosme

Brightening beauty serum Melano Focus V:

You can purchase it here! >>> Rakuten Ichiba 


Brightening face gel lotion Melanodeep Moisture:

You can purchase it here! >>> Rakuten Ichiba

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KANEBO (カネボウ)

KANEBO is one of the best Japanese cosmetics and skincare product brands, which has been recognized for more than 60 years. There are mainly two types of products: in black package and in pink package. The series’ concept is not clearly explained, but it seems that the series in the black package is to protect skin from damages and a higher-grade line and that the series in the pink package is focusing on brightening skin tone and relatively reasonable comparing with the black series.

KANEBO’s top selling creams are introduced in this page: Best Japanese Primers.

● Official website: KANEBO (eng)
● KANEBO’s page on one of the biggest Japanese review sites: @cosme

On Skin Essence (beauty serum):

You can purchase it here! >>> Rakuten Ichiba

 

Comfort Streychy Wash (Facial wash):

You can purchase it here! >>> Rakuten Ichiba

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IPSA (イプサ)

IPSA is one of the SHISEIDO’S brands, which is focusing on regaining the original complexion and ability of skin. IPSA thinks our skin originally has vital energy, and thus we should not add something but make the most of the skin’s vital energy.

The Time R Aqua, a skin lotion linked below, is the best selling skin lotion among the other skin lotions from all the Japanese skincare brands, and this is super popular because many of those who tried this lotion strongly feel that the skin absorbs the moisture. This lotion hydrates skin very well but can be used in summer as well as the other seasons.

● Official website: IPSA (eng)
● IPSA’s page on one of the biggest Japanese review sites: @cosme

The Time R Aqua (Skin lotion):

You can purchase it here! >>> Rakuten Ichiba

 

Luminizing Clay e (Facial wash):

You can purchase it here! >>> Rakuten Ichiba

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TAKAMI (タカミ)

TAKAMI’s products are produced by cosmetic dermatologists, and TAKAMI has clinics in Tokyo. (It was decided that TAKAMI will be a subsidiary of L’OREAL group soon though.)

TAKAMI is focusing on treating stratum corneum, and “TAKAMI Skin Peel”, a beauty serum for stratum corneum, is the top selling item. “TAKAMI Skin Peel” normalizes skin cell turnover and makes it easier to absorb the subsequent lotion into skin. This beauty serum would help you get a smooth skin.

● Official website: TAKAMI
● TAKAMI’s official online shop on Rakuten Ichiba: タカミ 公式ショップ楽天市場店
● TAKAMI’s page on one of the biggest Japanese review sites: @cosme

TAKAMI Skin Peel (beauty serum for stratum corneum): 

 

TAKAMI Skin Peel for body:

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SOFINA (ソフィーナ)

SOFINA used to be popular among women over 40s, but now its iP series attracts young women, too. My mother and grandmother are using Sofia’s skincare items for more than 10 years, and they are very satisfied with its quality.

iP series is relatively new series, and “Base Care Serum”, which is to be used after face washing before lotion, is the top selling item. The bubble carbon-acid makes it easier for skin to absorb the succeeding lotion.

● Official website: SOFINA
● SOFINA’s page on one of the biggest Japanese review sites: @cosme

Sofina iP – Base Care Serum:

You can purchase it here! >>> Rakuten Ichiba

 

Sofina Grace – Skin lotion (very moist):

You can purchase it here! >>> Rakuten Ichiba

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ASTALIFT (アスタリフト)

As introduced in this page (Best Japanese BB Creams), ASTALIFT is a skincare brand from FUJIFILM, which is originally a multinational photography, medical equipment, and biotechnology company.

ASTALIFT has 2 lines for skincare products: ASTALIFT and ASTALIFT White. ASTALIFT focuses on hydrating and moisturizing skin, and ASTALIFT White focuses on lightening up skin tone. ASTALIFT’s Jelly Aqualysta, a precedence jelly to be used before lotion, is one of my favorites, and it feels so good to spread jelly over my face.

● Official website: ASTALIFT (eng)
● ASTALIFT’s official online shop on Rakuten Ichiba: FUJIFILM アスタリフト 公式ストア
● ASTALIFT’s page on one of the biggest Japanese review sites: @cosme

ASTALIFT –  Jelly Aqualysta (40g):

 

ASTALIFT White – Skin lotion:

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NOV (ノブ)

NOV is a skincare brand which is popular especially among those who have sensitive skin. NOV’s products are sold at dermatology clinic all over Japan as they are very gentle on skin, and I was recommended NOV’s soap by a dermatologist when I went to see a doctor about acne troubles.

NOV has several lines such as acne cares lines, low irritative lines, and anti-aging line. I highly recommend NOV for those who are looking for skincare items which can be used on sensitive skin. 

● Official website: NOV
● NOV’s page on one of the biggest Japanese review sites:@cosme

Sun Screen (UV Milk EX):

You can purchase it here! >>> Rakuten Ichiba

 

L&W Enrich Cream (anti-aging series):

You can purchase it here! >>> Rakuten Ichiba

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SEKKISEI (雪肌精)

SEKKISEI is also one of the KOSE’s brands born in 1985 and beloved for more than 35 years. As its concept of making skin clear like snow, SEKKISEI is mentioned when it comes to skin-whitening. (雪 means snow in Japanese) SEKKISEI is highly recommended for women who want to lighten up their skin tone. 

● Official website: SEKKISEI (eng)
● SEKKISEI’s page on one of the biggest Japanese review sites: @cosme

Skin lotion:

You can purchase it here! >>> Rakuten Ichiba

Emulsion:

You can purchase it here! >>> Rakuten Ichiba

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Obagi (オバジ)

Obagi is a skincare brand from a pharmaceutical company (Rohot), and it has a concept of skin health restoration.

A beauty serum “C25 Serum Neo” is one of the best selling beauty serum among the other beauty serums made in Japan. It includes highly concentrated vitamin C and improves skin dullness, (big) pores, wrinkles and the other skin troubles. It often appears on magazines and SNSs, and it shows how popular the product is.

● Official website: obagi
● Obagi’s page on one of the biggest Japanese review sites: @cosme

C25 Serum Neo (Beauty serum):

You can purchase it here! >>> Rakuten Ichiba

 

Obagi C Enzyme Powder Face Wash:

You can purchase it here! >>> Rakuten Ichiba

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ACSEINE (アクセーヌ)

ACSEINE’s skincare items are co-developed with dermatologists to produce hypoallergenic items, and it has a concept of low-irritative and high-quality.

A skin lotion “Moist Balance Lotion” is ACSEINE’s top selling item, which is low-irritative and free from alcohol, fragrance and colorant. Also, it supports skin barrier function and keeps skin hydrated. ACSEINE’s products protects skin from troubles and makes skin beautiful. 

● Official website: ACSEINE (eng)
● ACSEINE’s page on one of the biggest Japanese review sites: @cosme

Moist Balance Lotion (skin lotion):

You can purchase it here! >>> Rakuten Ichiba

 

Super Sunshield Bright Veil (Sunscreen):

You can purchase it here! >>> Rakuten Chiba

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ELIXIR (エリクシール)

ELIXIR is an anti-aging skincare brand from SHISEIDO. ELIXIR’s products are designed to moisturize skin and to make skin resilient. ELIXIR is popular among women especially over 30s because of anti-aging effects.

Luminous Glow Mist, a two-layered beauty serum to be used after mixing oil and liquid by shaking the bottle, has good reputation that it moisturizes skin very well. The wrinkle cream is also sold well, which enhances density of collagen within the skin.

● Official website: SHISEIDO ELIXIR
● ELIXIR’s page on one of the biggest Japanese review sites: @cosme

Luminous Glow Mist (Beauty serum):

You can purchase it here! >>> Rakuten Ichiba

 

ELIXIR Superieur Enriched Wrinkle Cream (Beauty serum):

You can purchase it here! >>> Rakuten Ichiba

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Curél (キュレル)

Curél is a skincare brand for dry and sensitive skin, and Curél’s products are designed to protect and support the function of ceramide within skin. The reason why Curél’s products are popular is that high-performance and high-quality products are affordable. Skincare items for sensitive skin tend to be expensive, but they are not. 

In addition, Curél has several lines in different colors as follows:
– blue: for moisturizing,
– silver: for skin whitening,
– yellow-green: for caring sebum,
– purple: for anti-aging,
– orange: sunscreen, and
– pink: makeup items.

● Official website: KAO Curél
● Curél’s page on one of the biggest Japanese review sites: @cosme

Moisturizing cream (blue):

You can purchase it here! >>> Rakuten Ichiba

 

Skin whitening toner (very moist) (silver):

You can purchase it here! >>> Rakuten Ichiba

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ORBIS (オルビス)

ORBIS was born in 1984 and has been acknowledged as reliable skincare products brand. ORBIS’s products are relatively reasonable though they are high-quality. Also, they are very simple, but the simplicity is one of the reasons why they are beloved for more than 35 years. ORBIS’s products include only what the skin requires, and therefore they don’t put extra burden on skin.

● Official website: ORBIS
● ORBIS’s official online shop on Rakuten Ichiba: オルビス公式 楽天市場店
● ORBIS’s page on one of the biggest Japanese review sites: @cosme

ORBIS U Rotion (Skin lotion):

You can purchase it here! >>> ORBIS’s official online shop on Rakuten Ichiba

 

Cleansing liquid (Cleanser):

You can purchase it here! >>> ORBIS’s official online shop on Rakuten Ichiba

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MINON (ミノン)

MINON is a skincare brand from a pharmaceutical company (Daiichi Sankyo Company), and its products are made for those who have sensitive skin. Since its products are low irritative, anyone can use it. They are very gentle on skin, but they sufficiently hydrates and moisturize skin especially by amino acid which MINON is focusing on.

Please try Minon’s items if you have a trouble that you cannot find the skincare items suitable for your skin or if you are feeling that skincare products which you are currently using put stress on your skin.

● Official website: Daiichi Sankyo MINON
● MINON’s page on one of the biggest Japanese review sites: @cosme

Emulsion:

You can purchase it here! >>> Rakuten Ichiba

 

Facial mask:

You can purchase it here! >>> Rakuten Ichiba

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Carté (カルテ)

Carté was co-founded by dermatology company (Maruho) and KOSE (one of the top cosmetic brands in Japan). Carté is focusing on heparin-like substance, which is included in a medical moisturizer “Heparinoid” prescribed by dermatologist.

Carté was born in response to a social issue in Japan that many people went to see a doctor to get the moisturizer to use it as their dairy skincare item and that the tax and health insurance were used for the purpose of beauty. The medical moisturizer “Heparinoid” is manufactured by Maruho, and Maruho applied its technology to cosmetics in cooperation with KOSE. Therefore, I can affirm that Carté is the best solution for those who have dry skin. Its moisturizing effect is dominant.

● Official website: Carté
● Carté’s page on one of the biggest Japanese review sites: @cosme

 

Skin lotion:

You can purchase it here! >>> Rakuten Ichiba

 

All in one cream:

You can purchase it here! >>> Rakuten Ichiba

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AQUQ LABEL (アクアレーベル)

AQUA LABEL is a skincare brand from SHISEIDO. AQUA LABEL’s items are affordable though they are satisfactory and though SHISEIDO’s technologies are utilized. They are suited for daily use because they have good cost performance.

I would like to recommend the “All in One Gel Cream” for those who don’t like sticky creams.

Also, AQUA LABE has the following 3 lines:
– blue: brightening care,
– gold: anti-aging, and
– red: moisturizing and roughness care.

● Official website: SHISEIDO AQUQ LABEL (eng)
● AQUA LABEL’s page on one of the biggest Japanese review sites: @cosme

Skin lotion (blue):

You can purchase it here! >>> Rakuten Ichiba

 

All in one gel cream (oil included) (gold):

You can purchase it here! >>> Rakuten Ichiba
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