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Japan has many cosmetics brands, and the products are popular among those who live in outside of Japan as well as Japanese girls and women.
Let me introduce some popular cosmetics brands with two popular items. Hope the information would be useful for those who are about to try Japanese products.
1. DECORTÉ (Cosme Decorte)
2. shu uemura
3. THREE
4. LUNASOL
5. est
6. RMK
7. SHISEIDO
8. SHIRO
9. ADDICTION
10. Jill Stuart Beauty
11. Maquillage
12. Primavista
13. Visee
14. excel
15. INTEGRATE
16. KATE
17. CEZANNE
18. CHIFURE
<Explanation of the product links>
“楽天で購入“ means you can purchase the product on Rakuten Ichiba.
“送料無料” means free shipping.
・・・・・・
Cosme Decorte is a highest-grade cosmetics brand from KOSE available at department stores. As the products are relatively high-priced, Cosme Decorte is popular among 30s and over. The luxury packages are very fascinating.
● Official website: https://www.cosmedecorte.com/en-jp/
Face powder:
Eye glow gem (eyeshadow):
shu uemura’s hot-selling item is a cleansing oil, but makeup products are also longtime best seller. shu uemura often releases items collaborated with various cartoon characters, famous people and fashion brands for example Pikachu from Pokémon, Takashi Murakami, Karl Lagerfeld and One piece (anime).
● Official website: https://www.shuuemura.jp
● shu uemura’s official shop on Rakuten Ichiba: シュウ ウエムラ 公式ショップ
Liquid foundation:
Lipstick:
THREE is a relatively new cosmetic brand which focuses on organic and made-in-Japan materials. Its concept is “soft on your skin.” THREE is best suited for those who want to care about their skin but want to enjoy perfect makeup.
● Official website: https://www.threecosmetics.com
Foundation:
Highlighting:
● LUNASOL’s official online shop on Rakuten Ichiba: ルナソル 公式ショップ 楽天市場店
Eyeshadow (brown):
Eyeshadow (pink):
● Official website: https://www.sofina.co.jp/est/
Powder Foundation:
Cream foundation:
● Official website: https://www.rmkrmk.com
Liquid foundation:
Primer:
● Official website: https://brand.shiseido.co.jp
Eyelash curler:
Blush:
SHIRO has became very popular over the past few years. It has lovely daily necessities such as softeners and laundry detergents as well as cosmetic items. SHIRO uses only the carefully selected raw materials to produce cosmetics which are gentle on skin.
● Official website: https://www.cosmedecorte.com/en-jp/
Lip butter (lip gloss):
Cheek butter (multiple use for cheek, eyes and lip):
● Official website: https://en.addiction-beauty.com
Eyeshadow (Mariage #004sp):
Cheak stick (cheak and lipstick):
● Official website: https://www.jillstuart-beauty.com/en-jp/
Lipstick:
Blush:
Maquillage is available at super markets and drug stores as it is very popular in Japan. Maquillage is favored by not only 20s and 30s but also over 40s, and powder foundations are the hot selling items. Maquillage is one of the SHISEIDO brands, so it is recommended for those who want to try SHISEIDO products at reasonable price.
● Official website: https://maquillage.shiseido.co.jp
Foundation:
Primer:
Primavista has only basic items such as primer, foundation and concealer, but is included in this listing because I would like everyone to try Primavista’s primers. The primers are famous because they won’t come off and perfectly lasts for long hours. This is suitable for those who have concerns that makeup gets smudged easily.
● Official website: https://www.sofina.co.jp/primavista/
Primer (for normal skin):
Primer (for oily skin):
Visee has a concept “neither childish nor conservative.” The packages of Visee’s items are gorgeous though they are quite affordable, and they have a wide variety of color options.
● Official website: https://www.kose.co.jp/visee/
Eyebrow powder:
Cheek and lip cream:
● Official website: https://noevirgroup.jp/excel/default.aspx
Eyebrow pencil:
Eyeshadow:
● Official website: http://www.shiseido.co.jp/ie/
Eyebrow mascara:
Lipstick:
● Official website: https://www.nomorerules.net
Eyeliner:
Eyeshadow palette:
● Official website: https://www.canmake.com/en/
Eyeshadow palette:
Blush:
● Official website: https://www.cezanne.co.jp
Highlighting:
Eyebrow pencil (very thin):
CHIFURE’s products are very simple and amazingly cheap, but there is no complaints against their quality. As CHIFURE was established in 1968 and has been used for a long time, its products are quite reliable.
● Official website: https://www.chifure.co.jp
Setting powder:
lipstick (550 yen!!):