Japanese Popular Cosmetics Brands - Shop Japanese Products

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Japan has many cosmetics brands, and the products are popular among those who live in outside of Japan as well as Japanese girls and women.

Let me introduce some popular cosmetics brands with two popular items. Hope the information would be useful for those who are about to try Japanese products.

1. DECORTÉ (Cosme Decorte)
2. shu uemura
3. THREE
4. LUNASOL
5. est
6. RMK
7. SHISEIDO
8. SHIRO
9. ADDICTION
10. Jill Stuart Beauty
11. Maquillage
12. Primavista
13. Visee
14. excel
15. INTEGRATE
16. KATE
17. CEZANNE
18. CHIFURE

<Explanation of the product links>
“楽天で購入“ means you can purchase the product on Rakuten Ichiba.
“送料無料” means free shipping.

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◆ DECORTÉ (Cosme Decorte)

Cosme Decorte is a highest-grade cosmetics brand from KOSE available at department stores. As the products are relatively high-priced, Cosme Decorte is popular among 30s and over. The luxury packages are very fascinating.

● Official website: https://www.cosmedecorte.com/en-jp/

Face powder:

【店内全品ポイント2倍】コーセーコスメデコルテフェイスパウダー #00 translucent #10 misty beige #11 luminary ivory #80 glow pink 20g [COSME DECORTE こすめでこるてフェイスパウダールースパウダー]
価格：3980円（税込、送料無料) (2021/3/27時点)

楽天で購入

Eye glow gem (eyeshadow):

コスメデコルテアイグロウジェム BE392
価格：2880円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ shu uemura

shu uemura’s hot-selling item is a cleansing oil, but makeup products are also longtime best seller. shu uemura often releases items collaborated with various cartoon characters, famous people and fashion brands for example Pikachu from Pokémon, Takashi Murakami, Karl Lagerfeld and One piece (anime).

● Official website: https://www.shuuemura.jp
● shu uemura’s official shop on Rakuten Ichiba: シュウウエムラ公式ショップ

Liquid foundation:

【公式】アンリミテッドラスティングフルイド/ リキッドファンデーション / shu uemura シュウウエムラ正規品
価格：6160円（税込、送料別) (2021/3/27時点)

楽天で購入

Lipstick:

【公式】ルージュアンリミテッドアンプリファイドマット / リップ / shu_uemura シュウウエムラ正規品
価格：3740円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ THREE

THREE is a relatively new cosmetic brand which focuses on organic and made-in-Japan materials. Its concept is “soft on your skin.” THREE is best suited for those who want to care about their skin but want to enjoy perfect makeup.

● Official website: https://www.threecosmetics.com

Foundation:

スリー【THREE】フローレスエシリアルフルイドファンデーション【メール便（ゆうパケット）対象外】
価格：4180円（税込、送料別) (2021/3/27時点)

楽天で購入

Highlighting:

★ポイント10倍【送料無料】THREE スリーシマリンググローデュオ #01 6.8g
価格：3300円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ LUNASOL

LUNASOL is popular among wide range of age groups. Eye shadow palettes are quite beloved for a long time. Everyone should try LUNASOL’s brown eyeshadow palette at least once!

● Official website: https://www.kanebo-cosmetics.jp/lunasol/en/
● LUNASOL’s official online shop on Rakuten Ichiba: ルナソル公式ショップ楽天市場店

Eyeshadow (brown):

【公式】カネボウ化粧品ルナソル LUNASOL スキンモデリングアイズ6.1g アイシャドウアイシャドウパレットアイシャドーアイシャドーパレットパレットシャドウシャドー誕生日プレゼントプレゼントアイカラーデパコスブランドコスメ百貨店
価格：5500円（税込、送料別) (2021/3/27時点)

楽天で購入

Eyeshadow (pink):

ルナソルアイカラーレーション 11 Savage Rose(6.3g)【ルナソル】
価格：6820円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ est

est is one of the popular cosmetic brands from Kao, which is also popular in other Asian countries. est means “essence of SOFINA technology”. SOFINA is a skincare brand from Kao which is loved for more than 40 years. With eat’s products, you can take care of your skin while enjoying makeup.

● Official website: https://www.sofina.co.jp/est/

Powder Foundation:

♪　#レフィル　03オークル　花王　ソフィーナ　エスト【est】パウダーファンデーションシルキースムース＜パウダーファンデーション＞＜レフィル・詰替え用＞
価格：7040円（税込、送料別) (2021/3/27時点)

楽天で購入

Cream foundation:

花王エスト est クリームファンデーションエッセンスモイスト　オークル03
価格：7733円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ RMK

RMK has been beloved for years. Primers and foundations are the top selling items from RMK, and I guess most of the Japanese girls have tried them at least once. They are popular even among high-school students.

● Official website: https://www.rmkrmk.com

Liquid foundation:

クーポン配布中！アールエムケー RMK クリーミィファンデーション EX SPF21/PA++ 30g クリームファンデーション母の日ギフト
価格：5480円（税込、送料別) (2021/3/27時点)

楽天で購入

Primer:

【定形外郵便】RMK アールエムケーメイクアップベース 30ml
価格：3380円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ SHISEIDO

I believe everyone has ever heard SHISEIDO. SHISEIDO is one of the most famous cosmetic brands in Japan, which is quite reliable and meets people’s expectations. SHISEIDO may be popular among over 30s because of its very simple and elegant packages.

● Official website: https://brand.shiseido.co.jp

Eyelash curler:

【送料無料・定形外郵便】【資生堂認定ショップ】シセイドウアイラッシュカーラー　213　簡易梱包
価格：1080円（税込、送料別) (2021/3/27時点)

楽天で購入

Blush:

資生堂メーキャップインナーグロウ　チークパウダー　10 Medusa Pink
価格：4400円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ SHIRO

SHIRO has became very popular over the past few years. It has lovely daily necessities such as softeners and laundry detergents as well as cosmetic items. SHIRO uses only the carefully selected raw materials to produce cosmetics which are gentle on skin.

● Official website: https://www.cosmedecorte.com/en-jp/

Lip butter (lip gloss):

SHIRO シロ　エッセンスリップ　バター 9C01
価格：4189円（税込、送料無料) (2021/3/27時点)

楽天で購入

Cheek butter (multiple use for cheek, eyes and lip):

ネコポス発送で送料無料！SHIRO シロ　シアチークバター
価格：5500円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ ADDICTION

ADDICTION is also popular among wide range of age groups. As its brand name, many women are addicted to its lovely products, especially the top selling eyeshadow “Mariage”. Even Japanese people think ADDICTION is a foreign cosmetic brand because of its simple and monotone packages, but ADDICTION was born in Japan.

● Official website: https://en.addiction-beauty.com

Eyeshadow (Mariage #004sp):

アディクション【#004SP】ザアイシャドウスパークル #マリアージュ 1g 【ADDICTION】【W_26】【メール便可】
価格：1815円（税込、送料別) (2021/3/27時点)

楽天で購入

Cheak stick (cheak and lipstick):

♪【ADDICTION】アディクションチークスティック　全14色　＜チーク・口紅・アイシャドウ＞
価格：4136円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ Jill Stuart Beauty

Jill Stuart Beauty was born from a Fashion Brand “Jill Stuart.” It is quite famous and popular among high-school students and college students. The cute and sweet packages are one of the biggest reasons why it has became girls’ favorite cosmetic brand.

● Official website: https://www.jillstuart-beauty.com/en-jp/

Lipstick:

【ゆうパケ送料無料】ジルスチュアート JILL STUARTリップグロウバーム #01 angelic kiss 3.8g
価格：3069円（税込、送料別) (2021/3/27時点)

楽天で購入

Blush:

ジルスチュアートブルームミックスブラッシュコンパクト #01 blooming tulip 4.5g JILLSTUART 【あす楽】
価格：4823円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ Maquillage

Maquillage is available at super markets and drug stores as it is very popular in Japan. Maquillage is favored by not only 20s and 30s but also over 40s, and powder foundations are the hot selling items. Maquillage is one of the SHISEIDO brands, so it is recommended for those who want to try SHISEIDO products at reasonable price.

● Official website: https://maquillage.shiseido.co.jp

Foundation:

資生堂マキアージュドラマティックパウダリー UV （レフィル） 9.3g＆コンパクトケースDM　セット
価格：3980円（税込、送料別) (2021/3/27時点)

楽天で購入

Primer:

【資生堂認定オンラインショップ】【資生堂】マキアージュドラマティックスキンセンサーベース　EX 【定形外郵便専用送料無料】2019/2新発売！
価格：2070円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ Primavista

Primavista has only basic items such as primer, foundation and concealer, but is included in this listing because I would like everyone to try Primavista’s primers. The primers are famous because they won’t come off and perfectly lasts for long hours. This is suitable for those who have concerns that makeup gets smudged easily.

● Official website: https://www.sofina.co.jp/primavista/

Primer (for normal skin):

プリマヴィスタ皮脂くずれ防止化粧下地 SPF20 PA++(25ml)【2sh24】【d2rec】【gs】【100ycpb】【body_8】【プリマヴィスタ(Primavista)】
価格：3080円（税込、送料無料) (2021/3/27時点)

楽天で購入

Primer (for oily skin):

プリマヴィスタ皮脂くずれ防止化粧下地超オイリー肌用ブラックプリマ(25ml)【2sh24】【uv2020-1】【body_8】【プリマヴィスタ(Primavista)】[プリマビスタ化粧下地ブラックプリマ]
価格：3080円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ Visee

Visee has a concept “neither childish nor conservative.” The packages of Visee’s items are gorgeous though they are quite affordable, and they have a wide variety of color options.

● Official website: https://www.kose.co.jp/visee/

Eyebrow powder:

ヴィセリシェアイブロウパウダー BR-3 ピンクブラウン(3g)【ヴィセリシェ】
価格：1210円（税込、送料別) (2021/3/27時点)

楽天で購入

Cheek and lip cream:

ヴィセリシェリップ&チーククリーム N PK-8 アプリコットピンク本体/無香料 5.5g 口紅・リップグロスアットコスメ　国内正規品
価格：1100円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ excel

excel incorporates the trends into its products regardless of reasonable price. Especially its eyeshadows are really beautiful and gorgeous by which you will be fascinated.

● Official website: https://noevirgroup.jp/excel/default.aspx

Eyebrow pencil:

【送料無料】エクセル（excel）パウダー&ペンシルアイブロウEX PD13（アッシュグレイ）
価格：1620円（税込、送料無料) (2021/3/27時点)

楽天で購入

Eyeshadow:

エクセルスキニーリッチシャドウ SR10(1個)【エクセル(excel)】
価格：1650円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ INTEGRATE

INTEGRATE is available even at convenience stores and very popular in Japan. It attracts women because of its lovely packages. Products are simple but enough to enjoy makeup. INTEGRATE is also one of the SHISEIDO brands.

● Official website: http://www.shiseido.co.jp/ie/

Eyebrow mascara:

【定形外送料無料】　資生堂　インテグレート　ニュアンスアイブローマスカラ　BR671
価格：880円（税込、送料無料) (2021/3/27時点)

楽天で購入

Lipstick:

【定形外郵便送料無料】　資生堂　インテグレート　ボリュームバームリップ　N　PK711
価格：1210円（税込、送料無料) (2021/3/27時点)

楽天で購入

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◆ KATE

I guess every Japanese woman has ever used KATE’s products because it is really popular and favored for years. I have actually used many of their products as they are affordable and have high-quality. I don’t know how many eyeliners I have used so far.

● Official website: https://www.nomorerules.net

Eyeliner:

ケイトダブルラインエキスパート LB-1(0.5ml)【kane01】【KATE(ケイト)】[ケイトアイライナーダブルライン]
価格：935円（税込、送料無料) (2021/3/27時点)

楽天で購入

Eyeshadow palette:

カネボウケイト KATE トーンディメンショナルパレット EX-3
価格：1584円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ CANMAKE

CANMAKE is acknowledged by its reasonable price. Though the products are quite cheap, they are very very satisfactory! There are many people who use CANMAKE’s items regularly, and CANMAKE is useful for those who want to try new or seasonal colors. CANMAKE’s nail polishes are also super popular.

● Official website: https://www.canmake.com/en/

Eyeshadow palette:

☆メール便・送料無料☆キャンメイクシルキースフレアイズ　02 ローズセピア(4.8g)代引き不可(bea-17339-4901008311951)
価格：825円（税込、送料無料) (2021/3/27時点)

楽天で購入

Blush:

キャンメイク　グロウフルールチークス03／キャンメイク（CANMAKE）「不良品のみ返品を承ります」
価格：880円（税込、送料別) (2021/3/27時点)

楽天で購入

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◆ CEZANNE

CEZANNE is also acknowledged by its reasonable price. The packages are quite simple, but the products are satisfactory. I would like girls who just started enjoying makeup to try CEZANNE.

● Official website: https://www.cezanne.co.jp

Highlighting:

セザンヌパールグロウハイライト 03 オーロラミント 2.4g
価格：980円（税込、送料無料) (2021/3/27時点)

楽天で購入

Eyebrow pencil (very thin):

CEZANNE(セザンヌ) 超細芯アイブロウ Col.03ナチュラルブラウン
価格：550円（税込、送料別) (2021/3/27時点)

楽天で購入

◆ CHIFURE（ちふれ）

CHIFURE’s products are very simple and amazingly cheap, but there is no complaints against their quality. As CHIFURE was established in 1968 and has been used for a long time, its products are quite reliable.

● Official website: https://www.chifure.co.jp

Setting powder:

ちふれ　ルースパウダーN　2　パーリールーセントパフ入り
価格：880円（税込、送料別) (2021/3/27時点)

楽天で購入

lipstick (550 yen!!):

【ゆうパケット発送です！全国一律290円】ちふれリップスティックY 545
価格：550円（税込、送料別) (2021/3/27時点)

楽天で購入