Japanese Skincare Brands for Skin Brightening

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Japanese Skincare Brands for Skin Brightening
Photo credit: People photo created by senivpetro – www.freepik.com

1. SEKKISEI
2. ASTALIFT WHITE
3. HAKU
4. SOFINA bouté
5. POLA – White shot
6. ALBION – EXAGE WHITE
7. Curél – Whitening Care

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SEKKISEI 

SEKKISEI has been acknowledged as a skin-brightening skincare brand since 1985. 雪 means snow in Japanese, and the products from 雪肌精 help you get a skin like silky snow. The products are designed to create even skin texture and lighten skin tone. Essence of Japanese medical herb is included in the products, and it makes skin resilient and and hydrated.

The lotion is the brand’s hero product. The lotion, emulsion and facial cream are categorized as medical cosmetics in Japan which include active ingredients effective at preventing skin problems and acne/pimples in addition to expected effect as a skincare product.

If you wanna say goodbye to your dull skin, give it a try!

● Brand page on one of the biggest Japanese review sites: @cosme
● Search term:
雪肌精
● Official website: SEKKISEI

You can purchase the products on Rakuten Ichiba >>>
・skin lotion: 200ml, 360ml
・emulsion: 70m, 140mL
・facial cream: 40g
・eye cream: 20g
・herbal gel: 80g, Refill (80g)

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ASTALIFT WHITE 

ASTALIFT is my favorite skincare brand, and I’ve been actually using ASTALIFT’s products since they are released.   (I’m using this skin-whitening line.)

I want everyone to try the preceding jelly serum introduced in this page (Best Japanese Face Serums (Top7))! Though the normal one is introduced in the page, the one which has skin-whitening effect has just released in 2021. The jelly includes 2 types of ceramides and fills in the gaps in horny cell layer. Since ASTALIFT is a skincare brand from high technology company, its products include reliable beauty ingredients.

ASTALIFT would be a great pick for those who are looking for products effective in both anti-aging and skin-brightening.

● Brand page on one of the biggest Japanese review sites: @cosme (ASTALIFT)
● Search term:
アスタリフト ホワイト
● Official website: ASTALIFT WHITE (eng)
Official online shop on Rakuten Ichiba: ASTALIFT White

You can purchase the products on Rakuten Ichiba (all shipping free!) >>>
・preceding serum: 40g, 60g, Refill (40g), Refill (60g)
・skin lotion: 130ml, Refill (130ml)
・emulsion: 100ml, Refill (100ml)
・serum: 30ml, Refill (30ml)

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HAKU

HAKU is a skincare brand from SHISEIDO which focuses on skin-brightening. All the products linked below are categorized as quasi-drug which means the products are classified between medication and cosmetics. They inhibit formation of melanin and prevent spots and freckles in addition to making your skin hydrated and clear.

Melano Focus (serum) was renewed recently and highly valued on one of the biggest review sites in Japan, @cosme. Reviewers say that it moisturizes skin very well besides the skin-brightening effect.

Potential spots has to be prevented before it appears on skin, and the products from HAKU are effective in removing the causes of spots. It would be worth working on spot prevention from a young age.

● Brand page on one of the biggest Japanese review sites: @cosme
● Search term:
ハク
● Official website: HAKU (eng)

You can purchase the products on Rakuten Ichiba >>>
・Melano Focus (serum): 20g, 45g, Refill (45g)
・skin lotion: 120ml, Refill (100ml)
・facial cream: 100g
・emulsion: 120ml, Refill (100ml)

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SOFINA bouté

As written in this page (Japanese Popular Skincare Brands), SOFINA is a skincare brand popular among women over 40s. The SOFINA beauté series has skin-brightening effect in addition to the effect which has the normal series has.

The products from this series include skin-whitening active ingredients, and they inhibit formation of melanin and prevent spots and freckles. Also, ceramide is included in emulsions. Since the UV emulsions work as a sunscreen as well, it would be very helpful in busy morning.

As the products are relatively reasonable, they are suited for continuous use and daily use.

● Brand page on one of the biggest Japanese review sites: @cosme
● Search term: ソフィーナ ボーテ
● Official website: SOFINA beauté

● Official online shop on Rakuten Ichiba: SOFINA beauté

You can purchase the products on Rakuten Ichiba >>>
・skin lotion (moist): 140ml, Refill (130ml)
・skin lotion (very moist): 140ml, Refill (130ml)
・emulsion (moist): 60g, Refill (60g)
・emulsion (very moist): 60g, Refill (60g)
・UV emulsion (less moist) SPF50+ PA++++: 30g
・UV emulsion (moist) SPF50+ PA++++: 30ml
・UV emulsion (moist) SPF30 PA++++: 30g

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POLA – White shot

Skincare products from POLA are high-priced, but that’s because they have great effect. The White Shot series focuses on skin-whitening, and the products from this series often appear on SNSs and magazines.

The serum “White Shot CXS” is an innovative product.  It has been said in the beauty industry that the reasons for skin dullness were melanin and glycation, but POLA found out the third cause “Lipofuscin” (an aging pigment). According to POLA, lipofuscin accumulated in blood vessels cause skin dullness. Therefore, we need to dissolve this pigment to get clear skin, and “White Shot CXS” makes it possible!

As written in this page (Japanese Luxury Sheet Masks (Top7)), POLA’s science technologies are worthy of praise. Products other than “White Shot CXS” are also high-performance skincare products.

If you are struggling with skin dullness, I would like to recommend POLA White Shot with confidence.

● Brand page on one of the biggest Japanese review sites: @cosme
● Search term: ポーラ ホワイトショット
● Official website: POLA White Shot

You can purchase the products on Rakuten Ichiba >>>
・skin lotion (White Shot LX): 150ml
・emulsion (White Shot MX): 78g
・facial cream (White Shot RXS): 50g
・partial sheet masks (White Shot QXS): 20 packs
・serum (White Shot CXS): 25ml, Refill (25ml)

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ALBION – EXAGE WHITE (アルビオン エクサージュホワイト)

There is a skin-brightening line from ALBION EXAGE series. EXAGE series is popular among women around 30s and more as it hydrates and moisturizes skin very well.

EXAGE White line is focusing on skin-brightening in addition to moisturizing, and products from this line include ingredients which inhibit formation of melanin and prevent sun spots and freckles. The products are relatively high-priced, but they are beloved by high-end beauty fans. I’m pretty sure they are worth trying.

● Brand page on one of the biggest Japanese review sites: @cosme (ALBION)
● Search term:
アルビオン エクサージュ ホワイト
● Official website: ALBION EXAGE WHITE (eng)

You can purchase the products on Rakuten Ichiba >>>
・skin lotion (I): 110ml, 200ml
・skin lotion (II): 110ml, 200ml
・emulsion (I): 110g, 200g
・emulsion (II): 110g, 200g
・emulsion (III): 110g, 200g
・facial cream: 30g
・skin-whitening serum: 60ml
(I: for oily skin, II: for normal skin, III: for dry skin)

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Curél – Whitening Care (キュレル ホワイトニングケア) 

As written in this page (Japanese Popular Skincare Brands), Curél has several lines, and this silver line is for skin-brightening. What special about Curél is that all the products are low-irritative, and they can be used by those who have sensitive skin. All the products from this line are free from perfume, alcohol, and colorant.

Emulsion and facial cream include ceramide which moisturizes skin very well, and all the products include skin-brightening active ingredients.

Since the products from Curél are affordable, why don’t you collect all the skincare items from this line?:)

● Brand page on one of the biggest Japanese review sites: @cosme
● Search term: キュレル 美白ケア

● Official website: Curél Whitening care

You can purchase the products on Rakuten Ichiba >>>
・skin lotion (I): 140ml
・skin lotion (II): 140ml
・skin lotion (III): 140ml
・emulsion: 110ml
・serum: 30g
・facial cream: 40g
・trial set (lotion and emulsion): 60ml each
(I is watery liquid, II is moisturizing and III is the richest liquid among those three products)

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